To enable Enquire's Google Analytics integration, click Edit on your question and toggle the Enable Google Analytics Integration option located at the bottom of the page to Send Google Analytics Events.
Once enabled, we send events to your Google Analytics account every time a user views or submits a survey in the below format. For our integration to work, you'll need to have Google Analytics already integrated.
- Event Category: Enquire
- Event Action: Survey Viewed
- Event Label: [Question Asked]
- Event Category: Enquire
- Event Action: Survey Submitted
- Event Label: [Survey Response]
To access your event data in Google Analytics, click Behavior >> Events >> Top Events.
If you're unfamiliar with segments in Google Analytics, they allow you to create groups of users or sessions who fit a specific criteria or filter. For example, you can use segments to analyze users who've added an item to their cart vs. those who not. As a marketer, this is valuable as you can start to pull out trends and other insights from the group that's completed the desired action.
If you want to learn more about custom segments in Google Analytics, we recommend taking a look at Google's support documentation here.
Follow the below instructions to learn how to create a custom segment with EnquireLabs data. If you'd prefer to simply click a button to create the segment, you can do so with this template.
To create a segment with your EnquireLabs data, start by going to any explorer view in Google Analytics. Acquisition --> All Traffic --> Source/Medium is a popular one.
Next, click on "+ Add Segment" located next to All Users.
On the following screen, you'll be shown a list of all current segments. To create a new one, simply click "+ New Segment.
After you've clicked "+ New Segment," you'll be presented with a screen to select which filters you want appended to your segment. Under Advanced, select Conditions, and from the dropdown menu, select Event Label and type in "Enquire." Next, click "+ Add Filter' and create another filter with Event Action, and type in "Submitted Survey." Give your new segment a title and hit Save. You now have a segment of users who've submitted your survey that you can analyze throughout Google Analytics.
To start analyzing your Enquire enriched Google Analytics data browse to various explorer views and under Secondary Dimension, select Event Label.
If you'd like to drill down into an individual source, add it via the advanced search.
A great example is analyzing device category vs. survey response. You can do this Audience --> Mobile --> Overview. In the example below, we can see that the Influencer's convert fairly equally between Desktop and Mobile devices.
If you'd like to explore a specific response similar to the above, you can also create a segment dedicated to that individual response. To do that, simply add another filter in your segment with Event Label contains influencer.
We can then explore various audience insights using that segment compared to our larger Google Analytics segment "Made a Purchase." The example below allows us to understand that females may be a bit more influenced by influencers than males when compared to all users who've made a purchase.
Updated about 2 months ago